Sun Prairie Business Improvement District (BID)

The Sun Prairie BID allows local businesses to join together with the municipality to organize, finance, and carry out physical improvement to the downtown area, and to promote economic development in
downtown Sun Prairie. It encompasses a specific geographical area of the city (see map).

History and Nature of Services Provided by the BID

Downtown Sun Prairie continues to act as one of the ‘community centers' of Sun Prairie and with the development of Cannery Square, is looking forward to continuing to be one of the thriving business districts of the city. Besides numerous commercial and service businesses, the downtown district consists of City Hall, emergency services (police, fire, EMS), utility services, the Historical Library and Museum, the Chamber of Commerce and many buildings of historical significance. Downtown remains an active and viable segment of the city due to the combined presence and importance of all businesses and residential properties.

The BID Committee, made up primarily of property and business owners who volunteer their time, has continued to develop and maintain specific projects that are meant to enhance opportunities for success within the district by attracting businesses, visitors and shoppers to the area.

2009 projects supported by the BID Committee include:

• Develop ongoing advertising and promotional programs including special events as outlined in the Promotions Budget detail for the betterment of the businesses within the district.

• Continue to work closely with the Farmers Market to improve foot traffic in the downtown area.

• Publish the Downtown Merchant Directory and Events brochure for distribution at local businesses, hotels, grocery stores, Wisconsin Visitor Centers and other high traffic areas.

• Follow-up on business and consumer surveys in cooperation with the Sun Prairie Economic Development Coordinator to attract and retain businesses in the Business Improvement District.

• Continue to support ongoing maintenance and upkeep of downtown areas including maintenance of flower pots and walkways, unified dumpster stations, snow removal, street banners and more.