Sun Prairie Business Improvement District (BID)

The BID is a self-imposed tax district in downtown Sun Prairie. It encompasses a specific geographical area of the city.

History and Nature of Services Provided by the BID

Downtown Sun Prairie continues to act as one of the ‘community centers' of Sun Prairie and with the development of Cannery Square, is looking forward to continuing to be one of the thriving business districts of the city. Besides numerous commercial and service businesses, the downtown district consists of City Hall, emergency services (police, fire, EMS), utility services, the Historical Library and Museum, the Chamber of Commerce and many buildings of historical significance. Downtown remains an active and viable segment of the city due to the combined presence and importance of all businesses and residential properties.

The BID Committee, made up primarily of property and business owners who volunteer their time, has continued to develop and maintain specific projects that are meant to enhance opportunities for success within the district by attracting businesses, visitors and shoppers to the area.

2008 projects supported by the BID Committee include:

• Develop ongoing advertising/promotion/special event plans, as outlined in the Promotions Budget detail, to include new promotional events including a Downtown Art Fair and Rummage Sale.

• Continue to work closely with the Farmers Market to improve foot traffic in the downtown area.

• Publish the Downtown Merchant Directory and Parking Map for distribution at local businesses, hotels, grocery stores and other high traffic areas.

• Follow-up on business and consumer surveys in cooperation with the Sun Prairie Economic Development Coordinator to attract and retain businesses in the Business Improvement District.

• Continue to support ongoing maintenance and upkeep of downtown areas, including the newly installed flower pots and plantings in areas of the downtown and new directional signs for downtown parking.