Central Main Street Corridor BUILD Redevelopment Plan

​Second Public Input Session - June 22, 2017

Please join us from 6:00PM - 8:00PM on Thursday, June 22 for our second public engagement session and we dive further into the planning process based on the feedback from our first Public Input Session. During our session we will review physical and visual preferences for the Corridor.

VFW Post 9362
349 S Walker Way

Post Card

First Public Input Session - April 27, 2017

You can watch the presentation from the meeting here or view the presentation by clicking the image below.

Review the Powerpoint from the meeting here.


The Central Main Street Corridor planning area consists of the entire Tax Increment District 11 (TID 11), roughly 89 acres, extending east from Ruby Lane to Jones Street and approximately two blocks north and south off of Main Street. What was once the former Highway 151 Business Corridor, the Central Main Street Redevelopment Corridor contains a surplus of industrial buildings and underutilized parcels with public services already in place. The goal of the planning project is to attain the highest and best use by revamping the corridor, attracting new development, and linking the historic downtown to the developing Westside Neighborhood.

The Sun Prairie Community Development Authority (CDA) is serving as the steering committee while Vierbicher Associates, Inc. has been hired as the contracted consultant to assist with the planning project. The project will focus on strengthening social and economic vitality, increasing housing density, and establishing sustainable activity and compatible uses within the Central Main Street Corridor.

This process is being funded in part by a Better Urban Infill Development (BUILD) grant from Dane County. The City has successfully partnered with the Dane County BUILD program in the past, including the creation of Downtown Redevelopment plans that directly led to the development of Cannery Square, as well as the redevelopment of several industrial parcels to the Pick ‘N Save Grocery Store development located at the intersection of State Highway 19 and County Highway N.


Taylor Brown
Economic Development Specialist
City of Sun Prairie
Economic Development Department